Posts by Sophia Moorghen
How is AI shaping the future of the fashion industry?
Let's start at the beginning... AI adoption in the fashion industry has grown considerably in recent years. By 2023, it is estimated that around 70% of apparel brands will incorporate AI technologies. This rapid growth is driven by the need for brands to remain competitive. They must also respond to changing consumer expectations....
Read MoreThe fashion industry in 2024: sustainability and ethical practices
In 2024, the fashion industry stands at a crossroads, shaped by unprecedented challenges and transformative opportunities. This year, industry leaders navigate through economic uncertainties, climate concerns and changing consumer behaviors, striving to redefine sustainability, leverage advances...
Read MoreBananatex textiles: A revolutionary game-changer
Sustainable innovation in fashion is not just a trend, it's a revolution. The environmental impact of fashion is becoming obvious, requiring more than recycled materials and conscious campaigns. Enter the world of Bananatex, a revolutionary material made from banana trees. This innovative textile offers environmental benefits and paves the way...
Read MoreSustainability in fashion: Cradle-to-cradle and upcycling
A study shows that 62% of Generation Z buyers prefer sustainable brands. What's more, 73% are willing to pay more for eco-friendly products. This proves that sustainability in fashion is now an essential evolution towards a more responsible and ethical industry. This transformation is fueled by demand from...
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